Micaela Sánchez

Planned and executed performance-driven media campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, increasing user retention by 20%.

Managed six-figure ad budgets with precision, ensuring efficient spending and maximizing performance optimization for diverse client portfolios.

Analyzed key performance indicators (KPIs) such as CPA, CPL, CTR, engagement rates, and web traffic, refining targeting strategies to improve campaign effectiveness.

Led budget forecasting and proactively identified cost-saving opportunities, maintaining campaign effectiveness while optimizing resource allocation.

Utilized AI-powered automation and advanced bid strategies, significantly improving ad efficiency and overall campaign performance.

Developed and executed multi-channel media strategies, increasing organic traffic by 30% and conversions by 15% for a leading online casino affiliate site.

Managed and optimized Google Ads, Meta Ads, and programmatic campaigns, achieving significant improvements in CPL, CPA, and ROI.

Created data-driven media plans, strategically allocating budgets across paid search, display, and social media to maximize reach and efficiency.

Conducted rigorous A/B testing on ad creatives and landing pages, enhancing engagement and conversion rates across various platforms.

Collaborated cross-functionally with internal teams to ensure advertising strategies were fully aligned with overarching business objectives.

Oversaw daily store operations, ensuring smooth workflow and high standards of customer service.

Optimized inventory management processes, reducing waste and improving stock turnover efficiency.

Implemented sales-driving strategies based on in-depth consumer behavior analysis, contributing to increased store revenue and customer satisfaction.